| Tech Wire |

Game Changers

Things you probably know, but if you don't, they're game changers

Shortcut to Shortcuts

You know shortcuts are key for a faster workflow, but you can never remember which one does what, and in the time it takes to look it up, you could have just done it the long way. Clicking Alt in Excel brings up shortcuts at the top of the tool bar.

Windows Snipping Tools

Want to take screenshots of your entire screen or select certain areas? Windows + Shift + S opens the snipping tools. You can also make notations on the snipped material to share with others.

Split Screen

If you click and drag an application to the edge of the screen in Windows, it’ll “snap” and give you options to split the screen in different ways so you can view more things at once. It’s great for typing and referencing.

Focus Sessions

Looking to stay motivated and on task? Open the clock app in Windows 11. It’ll offer focus sessions, which are Windows’s version of the Pomodoro Technique for productivity (20 minutes on task, 5 minutes break, 20 on task, etc.). You can set the length of your focus periods and sync your Spotify account and to-do list.

Clipboard History

Sick of trying to copy something and then finding that you’ve since done Ctrl C on something else and lost the first refence? Type clipboard history into the Windows search bar and make sure that it’s toggled on. To use it, press the Windows key + V, and all the things you previously copied will show up in a small window, letting you click on the selection you want to paste.


Winners & Losers


Apple’s the richest company again. Shocker. They reached a $3 trillion valuation. Their value has tripled since 2018, when they were the first company to reach the $1 trillion valuation. Trying to wrap your head around this ginormous number and insane growth? Take almost all of your other favorite tech companies, put them all together, and Apple likely is worth more than all of them. Microsoft trails at $2.5 trillion, and Alphabet (Google) trails in third place with a $1.9 trillion valuation.


Somehow Apple still lost. They went up in valuation because people believe in the company, bought the stock, and the valuation surged. But valuations are kinda like imaginary numbers in a way — they help you understand some things, but you can’t actually do anything with it. Well, in the fourth quarter of 2021, Apple lost $6 billion of another type of imaginary money — Wall Street investors’ predictions. The fell short of the $84.85 billion expectation. Don’t worry too much — they did increase their earnings by 29%. Is this really losing? I’d like to lose like this sometime.


DIY Website Builders Review

Your business is pretty new, either in the early growth stage or not aiming to be more than a side hustle. You need a website because, you know what they say, it’s a 24-7 marketing machine that never takes a day off, but you can’t justify the cost of a fancy custom-built website. Sounds familiar?

All is not lost. Going DIY, you can get something very respectable with current design and typography (no ’90s square vibes for you).

There are a million build-your-own website options, but figuring out which one to go with can be confusing. Here is a sampling of the best and most popular options to consider.



Pricing starts out as free

Basic $14 monthly

Business and eCommerce $23 monthly

  • Has a free option
  • Super easy drag and drop (my website is built on it)
  • Tons of features embedded — CRM, email marketing, video makers
  • Huge app market
  • Responsive customer service
  • Hard to shift site theme once built
  • Can be slow if there’s too much media (Core Web Vitals issue)
  • Can’t handle a complex website with too many pages (more than 30)
  • Can get pricey if you need the many added features



Personal $12 monthly

Business $18 monthly

Online store $16 monthly

  • Amazing for blogging
  • Great themes, templates, and designs
  • Responsive customer service
  • No free options
  • Backup options are lacking
  • App market is not as robust as other platforms (WordPress, Wix, etc.)



Pricing starts out as free

Personal $6 monthly

Professional $12 monthly

  • Free options
  • Super easy
  • No storage or bandwidth limits in paid plans
  • Easily adapts to mobile


  • App market is lacking
  • Not the best for multilingual sites
  • Slower customer service
  • Little development / few updates lately



Pricing starts out as free

Personal $4 monthly

Premium $8 monthly

Business $25 monthly

eCommerce $45 monthly

  • Easy to start
  • Endless templates — free or paid
  • Good support
  • No SEO options below business level
  • Not all themes are available and compatible
  • Tricky backend for new users



Basic $29 monthly

Shopify $79 monthly

Advanced $299 monthly

(Does not include transaction fees)

  • Basic $29 monthly
  • Shopping $79 monthly
  • Advanced $299 monthly
  • Transition fees
  • High transactions fee
  • Few features on-site — need to rely on apps
  • Not intuitive


(Originally featured in Mishpacha, Issue 895)

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