We take you behind the scenes of music videos

Music videos are an expensive proposition. Yet today, many industry professionals view them as essential to get a song and a singer “out there” in a very crowded and competitive market, where every gimmick and personality statement can make the difference between soaring popularity and being consigned to oblivion.

But what happens if it rains? Or if the singer freezes in front of the camera?

Or if the police decide you’re trespassing?

We take you behind the scenes to find out

A Matter of Time

The Person or the Plot

What’s Your Point?

Worth the Investment

Location, Location, Location

It’s in the Details

Cast of Characters

A Day Is Shot

Keep the Door Open

Keep It Light

Say Cheese

Cut It Close

(Originally featured in Mishpacha, issue 907)