Flexibility is key

“I’m aware that Hashem is pulling the strings, and a lot of last-minute things turn out for the best"

The editor needs to cut the scenes, get the lip sync exactly right, and perfect the film’s coloring

Incredibly, in just two hours of filming, we had what we needed for the video

Lying in a hospital bed or caring for someone who is,who couldn’t use a little musical pickup?

"A song is like a baby. The composer is the parent who knows what’s good for it"

Written during Israel’s strict Covid lockdown, it has some of that “all alone yet together” feeling that so many families experienced

"Most of the younger generation have no first-hand memories of praying for or reaching out to Soviet Jewry"

Every year for the past decade, Avrumi has managed to produce another album in the series, and always released before Purim