An SEO specialist identifies and applies strategies to position a website in a high rank in Internet searches

How much money can you make?

What type of training will it take?

And what does the job actually entail?

Read on to find out whether this is the job for you.

What will I be doing all day?

A search engine optimization (SEO) specialist identifies and applies strategies to position a website in a high rank in searches on Google and other search engines, thus increasing the number of visitors to the website and the potential for sales and growth.

Responsibilities can include:

programming the website to ensure it is accessible and user-friendly

conducting PPC (pay-per-click) sponsored online advertising campaigns

writing content for websites

making technical recommendations to developers

monitoring website performance by checking search terms, rankings, and analytics

identifying and connecting to related businesses to build affiliate links to drive people to clients’ websites

building internal links and backlinks within websites

utilizing social media to disseminate content

developing and implementing content marketing strategies

keeping up to date with search engine algorithms

Do I have the personality for it?

A good SEO professional is analytical, curious, and creative; has good communication skills, particularly written communication; and has an eye for detail and a lot of patience.