Graphic designers combine art and technology to communicate an idea or a brand image

Graphic designers combine art and technology to communicate an idea or a brand image. They design visual materials, both print and digital, for media ranging from ads, brochures, and websites to magazines, book covers, product packaging, and more. A graphic designer is also a visual strategist, advising clients on the imaging they need to convey the message they want.

How much money can you make?

What type of training will it take?

And what does the job actually entail?

Read on to find out whether this is the job for you

What will I be doing all day?

What kind of schooling do I need?

No official degree is required for basic entry-level positions. Some graphic designers study in a four-year college program, while others train in accelerated courses. It’s also possible to learn to use the design programs themselves through online self-study classes. However, graphic design is used in a variety of industries, some of which have their own training program requirements.

Do I have the personality for it?

A good graphic designer is creative, artistic, innovative, and original. A successful graphic designer also needs to be skilled with computers, a good problem-solver, and open to learning new technology. As freelancers, it is also essential that they have good business and time management skills.

What can I expect to make?

Entry salaries for employees start at around $50,000 and typically go up to about $150,000.

Beginning freelancers earn $25-$35/hour and with experience can go up to $100/hour or even $200/hour for specialties.

What kinds of settings could I work in?

The graphic design field is very broad, and allows for a wide range of job possibilities. Some of these include:

Visual image developer — creates visual content for branding, marketing, advertising campaigns, or other visual media. Most often works as a solo freelancer, although can also work as part of a company’s team.

Creative director — manages a company’s or organization’s creative team that produces its visual content.

Brand identity developer — specializes in developing logos and imaging to create and support a brand identity.

Web designer — creates imaging and layout for web pages. Increasingly, web-specializing graphic designers are also offering web development services.