A creative twist unique to the Jewish music video scene

The plan was to play it on the first night of Selichos, Motzaei Shabbos, capitalizing on the extra time of those staying up late

Our job was to build up the emotional element, thereby encouraging people to open up and share their stories

When BINA founder and director Chavie Glustein reached out to me at the beginning of the winter, she had something else in mind

 It would be a full day of work at our end — 31 softball games in all

A piece like this can take weeks to produce, but that isn’t obvious to most people. So why all the time and effort on these small details?