The point would be, quite simply, to celebrate the value of our yungeleit

This Aseres Yemei Teshuvah, I’d like to take the opportunity to take a more contemplative approach and share memories of some of the great people I’ve been fortunate to meet.

A creative twist unique to the Jewish music video scene

The plan was to play it on the first night of Selichos, Motzaei Shabbos, capitalizing on the extra time of those staying up late

Our job was to build up the emotional element, thereby encouraging people to open up and share their stories