“We want to build on the success of last year’s video,” the marketer explained

“What if instead of focusing on what people with addiction are struggling with, we show the positive moments that GYE can help them tap into?”

To highlight how executive directors are the true powers behind our mosdos

“The interviews should show how, in these trying times, we realize that our differences are not really important”

“Obviously, our mission statement and goal remain the same, but we need to find a new way to express them”

“If we reenact the story in an engaging way, we can get the messaging out subtly. That would resonate”

We’ve done portrayals of emergencies, and one of our biggest struggles is making sure everything feels realistic

We take you through a few of our more memorable Mir productions

In honor of Purim season, we pull back the curtains and walk you through Mint Media’s blooper reel

Line by line, page by page, day by day, these men keep reviewing their learning — and we’ve been recording their progress, literally from the get-go

“We want it to be something the bochurim themselves will be excited to share, not a classic yeshivah dinner video”