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“We want to build on the success of last year’s video,” the marketer explained

“What if instead of focusing on what people with addiction are struggling with, we show the positive moments that GYE can help them tap into?”

To highlight how executive directors are the true powers behind our mosdos

“The interviews should show how, in these trying times, we realize that our differences are not really important”

“Obviously, our mission statement and goal remain the same, but we need to find a new way to express them”

“If we reenact the story in an engaging way, we can get the messaging out subtly. That would resonate”