“Ayala kept saying, ‘Really, don’t waste your time, this is not up for discussion.’” She looked at Shuki. “I mean, did you ever?”

Dini threw a pillow onto the couch, causing Shuki, who’d been dozing, to lift up his head with a start.

“She didn’t even want to listen!” Dini fumed.

Shuki blinked several times. “Hmm? Who? Uh, how was the meeting with the consultant?”

She glared at the now blank laptop screen sitting on the dining room table.

“Oh, fabulous. Major organizations are knocking down Lana’s door begging her to give them the time of day, my mother gets us a prime appointment, and what does Ms. ‘I’m Above Such Shallow Things as Marketing’ do? She announces that we’re not changing the name Chesed Tzirel and that’s final.”

Dini clenched her fists, as the embarrassment of the moment washed over her once again. “Lana tried to show us the slides with the new names she’d come up with, but Ayala kept saying, ‘Really, don’t waste your time, this is not up for discussion.’” She looked at Shuki. “I mean, did you ever? Couldn’t she at least have pretended to be polite?”

Shuki rubbed his eyes and propped himself up on his elbow. “Sounds like she feels very strongly about this. Do you know why?”

Dini shrugged. “It’s named for her grandmother.” Seeing Shuki’s expression, she hastily added, “Okay, it’s meaningful, but really, there are other ways to memorialize her name. Like—” She waved her hands in the air for a moment. “Like, name the building after her.”

Shuki raised an eyebrow. “What building?”

“The center that we’ll build for our administrative offices and… and…  volunteer club activities and stuff like that.”

Dini saw Shuki’s lips twitching and huffed, “Go ahead, laugh. Doesn’t any organization worth anything at all have a building campaign?”

Now he was hooting outright. “And you wonder why your friend calls marketing shallow?” Still laughing, he added, “Anyway, the building name is worth big bucks. You don’t want to waste it on just any grandmother.”

Dini felt her face go hot. “I don’t appreciate when you make fun of me,” she said in a tight voice.