Meet Bracha and Rachelli Rosenthal, the unstoppable sisters behind Yummy Blessings and Yummy Blessings 2.0

We’ve all been in situations that look like there is no way forward. We each have a Yam Suf lying ahead, vast, impenetrable, with the thunder of those chasing us filling the air. We all have challenges; that’s a part of life. But only a select few can face their obstacles head-on, carefully wrap their challenges with pretty paper and a bow, and turn them into a gift. Or in this case, a thriving, multi-faceted business enterprise

Meet Bracha and Rachelli Rosenthal, the unstoppable sisters behind Yummy Blessings and Yummy Blessings 2.0.

Six years ago, the 16- and 14-year-olds were 10 and 8. Yup, you read that correctly. They were young. Like really young. But the two had been facing challenges in their daily lives, and school just wasn’t enjoyable anymore. So their mother, Mrs. Shulamis Rosenthal, encouraged them to get creative in the kitchen. It was a great, safe outlet, and the girls showed a real knack for turning out beautiful — and yummy — creations. One of the first times they sent one of their homemade goodies into the world was for a friend’s sister’s kiddush.

“Our friend’s mom called our mom afterward, raving about how pretty and delicious the package was. She told our mom we should be doing it professionally. And our mother agreed,” Rachelli shares.

They sat down and each came up with 50 names for their new company, and then worked together to narrow down the list to one that they both agreed on.

“Yummy Blessings” was a joint venture, and it felt right. Once they saw the business progressively growing, they felt it was time for a professional logo. Bracha had something very specific in mind. She drew it out — with fully detailed notes — and Raizy Beren of Alpha1 Creations made it into an official logo. About a year later, they felt they needed something more sophisticated. “We reached out to Chaya Teitelbaum, of Get Kinetic for a complete rebranding and packaging design,” explains Mrs. Rosenthal. “Before we sat down with her the first time, we confirmed that she’d be willing to work with the girls and take their input seriously. She perfectly executed our vision of something fun and ‘girly’ while sophisticated enough to be fitting for corporate customers.” Next on the list was creating a logo that they loved. The Yummy Blessings logo is the perfect blend of cute and corporate. So the Rosenthal sisters were on their way. They had a kitchen, they had a name, they had eager customers ready and waiting. But what they didn’t have was a hashgachah.

“No one was willing to give two children a hechsher,” Mrs. Rosenthal remembers. “The girls kept getting excited, only to have their hopes dashed. I remember once we almost made it to signing, and then the mashgiach pulled out. The girls were so disappointed my husband told them to get in the car; he took them to the baking store and said they could buy whatever they wanted, as consolation.”

“We bought our first log molds then,” Bracha remembers. “And they became one of our most popular items, so good things came from that disappointment. We always think back and wonder: If that didn’t happen, would we have started making chocolate logs?”

This — finding the silver lining in a haze of clouds — seems to be the Rosenthal sisters’ M.O. It was the impetus for their whole business, and it’s the message they want to give over to the world.