CopyTribe — my copywriting training program — came very close to closing its doors before they’d even opened

Michal Eisikowitz is the founder of CopyTribe, a comprehensive copywriting and business incubator that has trained over 250 copywriters and designers. She’s also the owner of a copywriting agency that specializes in website copy for B2B tech companies.

Michal’s Story 

Six years ago, if someone told you they were a copywriter, you’d probably look at them blankly and say, “Does that have something to do with lawyers?” Today, with dozens of frum women working as agency copywriters or running profitable freelance businesses, that has changed drastically.

But in those early days, CopyTribe — my copywriting training program — came very close to closing its doors before they’d even opened.

The idea for CopyTribe came when, in 2018, I was invited by Tamar Ansh to speak for the JWWS Annual Writer’s Seminar. My talk, called “The 10 Commandments of Copywriting,” got such warm feedback that I realized I was on to something.

At that point, there were many frum women who dabbled in copywriting without any methodical training. I felt for them, because I’d done the same thing: developed copywriting skills in a hodge-podge, trial-and-error way throughout ten years of working at various companies and agencies.

It was a scattered, mistake-ridden way to learn, and I realized that there was a need for a systematic program that could take you from not knowing anything about copywriting to becoming a trained copywriter who had the foundational skills needed to land a first job.