Veneer of Vulnerability
| April 2, 2024Is vulnerability a virtue — or a means to manipulate a fan base?
It’s practically illegal to maintain your respect or your privacy in this country.
It’s the all-in-one cure-all for all political, relational, and financial success. Share your human fallibility in the most vulnerable way to foster connection — or whatever connection means at this point.
Share the color of your slippers and the fact that you’re overly addicted to your slippers with your LinkedIn followers, otherwise how will you get clients to sign up with you? Post about your terrible mood, your delicious new biscotti recipe that made you break your diet, and, of course, what you had for breakfast.
It’s easy enough, just try it: ’Morning, guys! Coming off a delicious acai bowl and rarin’ to go (nothing like berries to wash down a morning loaded with way too much chocolate [and cheesecake]). Because I’m all fired up to bring you the best design concepts to transform your home into a haven. At least till the little guys get home and show you a thing or two about the power of Sharpies in design! If your kids are like mine, that is.
Not that you know if she has kids. Maybe they’re all married or not even born yet. But at least she’s giving you that fuzzy feeling of her being completely open with little old you.
All in the name of gaining trust.
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