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They tell us what it is that our readers want
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Pesach was barely over, but we had two breaking stories
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By the time you read this, the tough decisions will have been made
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On Shabbos, no matter the story, we are officially off duty
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I frame this dilemma as “the people vs. the product”
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We see Mishpacha as a conversation, not a presentation
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I call it the “what happened to my magazine?” response
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“How would the Double Take of this story look?”
Cover text: promise big and deliver what we promise
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The Mishpacha “something for everyone” factor
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Too much? Too strong? Too “me”?