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Power Switch

Every Erev Pesach a besnooded Brandie (Lerner) Geizhals would whiz around her kitchen scrubbing and schlepping and peeling potatoes until her hands got raw. And every so often she’d envision a recent work conference and a bemused smile would creep onto her face. If they only knew how many potatoes I just peeled! she’d think. For nearly 27 years Brandie — an endlessly energetic Kew Gardens mother of seven — worked at Pfizer serving as IT division leader for a chunk of her tenure and managing up to 23 employees. Her stature was such that when she walked into the cafeteria employees would instantly filter their speech knowing she didn’t appreciate foul language. When she entered a meeting attendees would immediately quiet down and start taking notes. “It was really funny. At work everyone would hang on to what I say look to me for answers. At home I was treated just as ‘badly’ as any other parent — I had to nag four times before someone took out the garbage!” Brandie’s potato snapshot illustrates the jarring contrast that defines today’s high-powered frum woman: decisive assertive manager by day; caring empathetic homemaker by night. How do women likeBrandie manage to wear such different hats? And how does a high-powered position color other relationships and roles in a woman’s life?

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