Founder and owner of Metziahs, a website curating the best daily deals on clothing and apparel for the frum family from around the Web

"Runways" in the Family

I was always drawn to fashion — especially when there was an amazing deal involved. Growing up, my mother hosted trunk shows in our house, where designer brands would send her pieces to showcase to customers. I remember watching her cater to every woman who walked through our door, finding her the perfect piece and helping her feel confident and beautiful. I learned a lot from her flair for fashion and was definitely one of those girls who loved to shop and wear high heels at every opportunity.

It was only natural when my friends started seeking my help to find the perfect outfit. I remember this going as far back as elementary school, when a friend asked me to help her find a new pair of shoes. It was probably the first time I had ever hunted for a good deal, and I was barely a teenager, yet I remember how much I loved every minute of it.

Founding Metziahs

Hashgachah pratis is incredible when you see it in hindsight, but it blows my mind every time when I think of how Hashem was guiding each step of the business years before I even thought of Metziahs!

My husband and I got married when I was 19, and we moved to Eretz Yisrael soon after. We owned a business together, selling candy to seminary girls, and when we wanted to expand the business, we spent time learning how to build a website.

Just after the website was up and running, my husband’s father was niftar, and we had to sell the business and move back to America. Little did we know that the knowledge of web design was going to be extremely helpful in the near future.

Not only did we gain web-building skills before we thought to start Metziahs, but the very name of the brand was also created with clear Hashgachah pratis. When we moved to Eretz Yisrael, we found that our apartment was furnished with the strangest pieces of furniture. They were completely unusable. My husband posted a sale ad on an online platform to get rid of the furniture, but he didn’t want strangers to have access to our personal email accounts. On a whim, he created an email address metziahs@gmail.com, since many prospective buyers were Israeli and our furniture was technically a “metziah.” My husband had unknowingly decided on the name of a business that wouldn’t develop for years. It was clear from the beginning — Hashem’s Hand was unmistakable in the very foundation of everything we accomplished.