“Workers of the world, unite!” was Karl Marx’s call. Alas, we beat him to it by about 3,000 years. Programs aimed at uniting the Jewish workmen around Torah have been around at least since the days of the geonim. In recent years, however, they have gone mainstream by harnessing modern technology. Today’s balabos needs a program that delivers strong returns for limited time — and the staying power to make it a permanent part of the juggling act.