Go Woke, Go Broke?
Will companies start to see social justice as a risky investment?
American corporations have long injected political messages into their marketing, starting with Apple’s “1984” ad showing a young heroine flinging a sledgehammer through a screened image of Big Brother.
Lately the messages have taken a sharply progressive turn. Ads featuring controversial online influencers, products promoting alternative lifestyles, and popular entertainment that pushes “woke” ideals have been foisted on a largely unwilling public. Consumer pushback has resulted in colossal failures for these efforts. Will companies start to see social justice as a risky investment?
(Originally featured in Mishpacha, Issue 966)
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