Our longtime advertisers have seen changes of their own, with seven of them sharing their thoughts and experiences

The pages of Mishpacha have evolved over the past two decades, keeping pace with the world around us even as we have grown into the magazine you now hold in your hands today.  Our longtime advertisers have seen changes of their own, with seven of them sharing their thoughts and experiences during that time period on the pages ahead.

How has your company/organization changed over the last 20 years? 

Leah Zagelbaum — Agudah:

The Agudah has to communicate with both the frum and secular worlds in ways that we could have never imagined 20 years ago. With the growth of new media and methods of communication, we’ve had to pivot to reach people where they are — in print and electronically — while maintaining our high standards. It’s a balance, and a constant effort.

Chaim Herzog — Kayco:

I think we are a lot more focused on researching what people want. These days we’re releasing what the market says they are looking for, instead of developing products and then pushing them through.

Moish Neiman — KRM:

We started out as a deep discounter, and were a bare-bones, cash-and-carry type of place. But nowadays, people’s lives are hectic and the world has more of a convenience mindset, so we’ve changed to meet that need. Delivery is now a big part of our business, and we bought the building next door a few years ago in order to be able to provide customer parking.

Yoely Brach — Accentuations:

Twenty years ago we were a store that sold individual furniture, but today we are a full-room design experience. We create ideas and entire rooms. We’ve also gone from doing design with pen and paper to doing everything digitally.

Rabbi Shlomo Rosenstein — Dirshu:

Dirshu’s growth has surpassed all of our expectations, and what began initially as a few kollelim for American balabatim has grown to include 14 different programs in 28 countries on five continents.  At least 215,000 people have taken at least one Dirshu test, and our publishing arm has published numerous seforim, most notably, the Dirshu Mishnah Berurah. In a way, it can be said that Dirshu is the world’s largest beis medrash.

The Maxi Health Team:

Covid was a game changer for the world and since then there has been a greater awareness of the importance of maintaining a healthy immune system. Appreciating that reality, we broadened our selection of immune-enhancing products that are suitable for all ages and stages, and are available in tablet, capsule, chewable, and liquid form.