In this three-part series, we’ll shine a spotlight on the struggle for livelihood. We’ll share suggestions for how intrepid entrepreneurs can pivot and reinvent themselves.

What makes headlines are crises and tragedies, moments of triumph or of intense pain. Yet the vast majority of us live in the realm of small stressors and hard-worn moments of achievement, the daily struggle of life.

During war, the same dynamics are at play. We’re all acutely aware of the life-threatening situations, the battle for our very existence.

And that should be in the forefront of our minds.

And at the same time, there are smaller battles being waged in homes and businesses across Israel, a struggle not for life, but for livelihood.

In this three-part series, we’ll shine a spotlight on these untold stories. We’ll share suggestions for how intrepid entrepreneurs can pivot and reinvent themselves.

And perhaps in their stories, you’ll find a reflection of your own. As you watch what others are doing during these uncertain times, you may come away with nuggets of wisdom to apply to your own business and your own life.

Meira ran a thriving project management company, providing essential managerial assistance to firms whose needs surpassed their in-house capabilities.

She was a one-woman show until the late summer, when she landed her dream project.

“Bonim Nachon,”* one of the largest players in the construction industry, wanted her to upgrade all the hardware and software in their plants. This project was enough to keep three people busy full-time for months, and it was her chance to move from freelancer to business owner, and put her company on the map.

Meira poured over résumés and assembled a top-notch team. She met with the building company, and together they crafted a comprehensive plan of action. It was all ready to launch for “acharei hachagim,” after the Yamim Tovim.

Then the world exploded.

Within a week, the COO of Bonim Nachon was drafted, as were several other key players. The company, located in the south of the country, scrambled to ensure the safety of its employees. Many projects were canceled, including the one Meira had planned to devote the next half-year to.

With a heavy heart, she let her new hires go. And then she looked at her yawningly empty calendar and thought: What now?