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Social Media Updates for Businesses

Because it’s still in its infancy, Clubhouse’s full potential is still untapped and there’s a lot of experimentation going on
LinkedIn Marketplace

LinkedIn is the place to hustle. You can find service providers, be a service provider, see corny memes, read a million posts on how to post on LinkedIn, learn about different industries, and give value until you have nothing left in you. But it works — all the LinkedIn experts say so. Show up consistently and you’ll build connections that will lead to business and growth. It can be labor intensive, but the payoff potential is significant.

LinkedIn is looking to capitalize on all the business its users are doing facilitated by the platform, and possibly make the process easier for those offering services and those looking to hire. They plan to open a platform called Marketplace, similar to Fivver and Upwork, which will focus on freelance projects in the writing, marketing, and consulting fields with a commission ranging from 13%–27%.

Clubhouse — for Business

Raise your hand if you’re on Clubhouse. Raise your hand if you want to be, but you’re just waiting for an invite (I have two available, first come, first serve). Clubhouse, which launched a year ago, is the hottest social media platform to emerge in the past year, with a waitlist and all — users can join by invite only (new users get to invite two friends).

Clubhouse is a social media app for audio content. No writing posts or posting perfect pictures — at Clubhouse, you’re participating in a conversation by joining rooms and raising your hand to speak, joining the stage, or even moderating a room. Because users are speaking live and unscripted, it has automatic authenticity (unlike the posts on other sites that your marketing agency writes for you). This is great brand-building opportunity, because people feel like they’re talking to the actual company, and they kind of are.

Some companies have started sponsoring rooms: Bite Toothpaste offers free products to those who reach out privately, and Cinnabon offers a version of “office hours,” answering questions and giving industry advice. Because it’s still in its infancy, Clubhouse’s full potential is still untapped and there’s a lot of experimentation going on. Norms have not been set yet, so now is a great opportunity to get in and see how you can leverage it to your advantage.

(Originally featured in Mishpacha, Issue 855)

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